You can see the luge team’s marketing director talk about the new uniforms below on Wall Street Journal Live (via Geek Rust).
X-O Manowar was created by Jim Shooter, Bob Layton, and Jon Hartz in 1992. The character is a time displaced warrior named Aric that wears the sentient X-O Manowar armor. Valiant recently relaunched the character in an all new ongoing series.
