New York City’s Harry Potter Store Will Feature Virtual Reality Experiences

April 20, 2021

New York City might want to rename Fifth Avenue into Diagon Alley, as many wannabe wizards will apparate in the Big Apple in a few weeks. On June 3, Warner Bros. is opening a magical Harry Potter store near the Flatiron Building at 935 Broadway. The three-floor store will include an extensive collection of gadgets from the Harry Potter and Fantastic Beasts movies in 15 different themed areas.

“It’s been a really tough period in people’s lives and by opening the Harry Potter store in the heart of New York City, we’re looking forward to bringing some magic back into people’s lives,” Karl Durrant, VP and General Manager of Warner Bros. Retail Destinations said while talking with EW.

Potterheads will also get their chance to try their wand on a test run on an interactive wand table, like Harry at Ollivanders.

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Warner Bros. is working on a couple of virtual reality experiences that fans can try inside the store. One is called Chaos at Hogwarts and will feature a visit to the famous wizardry school. The second will see fans riding their broomsticks pretty much like in Harry Potter and the Deathly Hallows Part 1. Like in the movie, in Wizards Take Flight fans will fly over the River Thames in London. The experience adds to the many unique items for sale that can’t be purchased elsewhere. Although a handful can be had online.

“Thanks to this collaboration, we’re bringing authentic props that come directly from the films and also authentic recreations. From the Harry Potter films, you’ll be able to find Harry’s authentic wand on display, as well as Ron’s, Hermione’s, and Dumbledore’s wands,” Durrant added. “We have the original Golden Snitch, Harry’s broomstick, Tom Riddle’s diary with a basilisk’s fang in the middle of it, and many other items.”

Are you going to visit the Harry Potter store in NYC? If so, which item are you waiting the most to buy? Let us know in the comments section below.

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