As a company, Jada Toys is best known for metal cars that come with a metal figurine to stand beside (rather than sit inside) them — Batman and his Batmobile, Deadpool and Dopinder’s cab, etc. In the last five years, however, they’ve really made inroads into action figures, leaning heavily on video game licenses. They’re the latest company to pick up Street Fighter, and their Comic-Con reveals of T. Hawk, Zangief, and E. Honda round out the original world warriors with a balance of affordability and sturdy construction.
Super Fighting Toysters
They look to get just as completist with Mega Man, revealing a slew of new characters from those games. And while McFarlane Toys originally did the Cyberpunk 2077 action figures, Jada picked up the rights to the animated series spinoff, Edgerunners. Word is it’s a lot less glitchy than the game.
Perhaps more distinct in identity, though, are their cereal and snack mascots. Having made some of the notable monsters like Boo Berry and Count Chocula, Jada will next take on Tony the Tiger, who features a nifty basketball twirl effects piece. Chester Cheetah has been popular enough to spawn a glow-in-the-dark exclusive this year (still in stock at Entertainment Earth for $30!) and open up new avenues — one hopes nobody aside from Eric Cartman would consider Cheetos an acceptable cereal.
Fully articulated Scooby Doo action figures seem like a no brainer, and it looks like Jada’s going for a long-haul strategy with Shaggy and two monsters in wave 1. Considering what they’ve managed with Street Fighter, completists do have some reason to be optimistic for more.
As for their signature metal cars, the big reveals this year were Ghostbusters mashups, with a red Autobot Ecto-1, and Optimus Prime in ‘bustin’ colors. They do not transform, but they are sturdy and tough to break for kids who like slamming toy trucks into one another, and collectors who once did. Check out more images below.
