The Hollywood Reporter says that Disney president and CEO Bob Iger talked Wednesday morning about the recent deal to acquire Marvel.
Iger stated he wants to “put a spotlight on the name Marvel that is much brighter than today.” He explained that while Marvel is a well-known brand, there “hasn’t been all that much focus on growing that brand” given the different interests of studios that have so far used some of its characters.
Iger also talked about the potential to develop lesser-known Marvel characters with the help of good scripts and directors which could lead to “surprises” and new franchises.
Iger also said it would be “just fine” for Disney if Sony keeps making “Spider-Man” movies given that Marvel handles the licensing for them and has a big character library.
Source: The Hollywood Reporter
