IMAX Corporation and Warner Bros. Pictures today announced that “V For Vendetta: The IMAX Experience” debuted with impressive box office results and outstanding moviegoer response this past weekend. The digitally re-mastered IMAX DMR® release of V For Vendetta opened in 56 North American IMAX® theatres, grossing an estimated $1.36 million during the three-day period between March 17 and March 19 for a per screen average of $24,341.
“We are very pleased with the results from the opening weekend,” said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. “Given the overwhelmingly positive audience response to The IMAX Experience®, we look forward to strong results for weeks to come. ‘V For Vendetta’ and ‘Deep Sea 3D ‘are a great one-two IMAX punch for moviegoers this spring.”
“The strong opening weekend performance of ‘V For Vendetta: The IMAX Experience’ is a testament to a fantastic film ideally suited to IMAX’s format, and the outstanding job Warner Bros. Pictures has done marketing and distributing it,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “We are encouraged by the strong word of mouth coming out of the first weekend, leading us to believe this film will continue to be a significant draw for the IMAX theatre network during the weeks ahead.”
“Warner Bros. Pictures has yet again delivered another fantastic event film to IMAX theatres,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We are very pleased that moviegoers are choosing to experience the incredible vision of Joel Silver, James McTeigue and the Wachowski Brothers in IMAX’s immersive format. The tremendous audience response – especially among 15-24 year old males – is further proof of the growing consumer demand to experience event motion pictures in a unique and premium way that cannot be replicated at home.”
Source: IMAX Corporation
